Rivian to deliver first R2 SUVs to customers on June 9

Electric vehicle maker Rivian has announced June 9 as the official launch date for its first R2 SUV customer deliveries. CEO RJ Scaringe has described the R2 as potentially the company's most significant product launch to date.

Electric vehicle startup Rivian has confirmed that its highly anticipated R2 SUV will reach its first customers on June 9, marking a pivotal milestone for the American EV manufacturer.

RJ Scaringe, Rivian's CEO, has called the R2 «maybe the most important thing we've launched to date» — a bold statement from a company that has already brought the R1T pickup truck and R1S SUV to market. The R2 is expected to reach a broader customer base thanks to its more accessible price point compared to Rivian's existing lineup.

The R2 represents Rivian's push into the mainstream EV segment, where competition from Tesla, Ford, and a growing number of rivals is intense. A confirmed delivery date signals that production is ramping up and the company is ready to move beyond the concept and pre-order phase into actual fulfilment.

The announcement is seen as a significant step in Rivian's efforts to achieve sustainable profitability and expand its market share in the rapidly evolving electric vehicle industry.