Prices are rising, but Estonians' passion for grilling remains undiminished

Despite sharp increases in meat prices, Estonian grilling habits have not changed. According to the head of Nõo meat processing company, May sales figures showed that Estonians remain enthusiastic grilling enthusiasts.

Meat prices have risen significantly in recent years, but this has not extinguished Estonians' passion for grilling. Sales figures from Nõo meat processing company confirm that Estonians continue to visit grills with the same eagerness as before.

Ragnar Loova, head of Nõo meat processing company, said that the company's May sales results were clear evidence of the public's sustained love of grilling. "Estonians are still a people of grilling faith," Loova said, pointing out that higher prices have not kept consumers away from shops.

The rise in food prices, including meat, has been a burden on both households and the food industry in recent years. Despite this, sales data show that the grilling season continues to draw Estonians closer to meat products rather than pushing them towards alternatives.

Estonian consumers' resilience to price increases in their grilling preferences reflects a broader deeply rooted summer tradition, where grilling is an inseparable part of the Estonian summer break and family time together.