Paul Aron's Alpine team to race in Gucci colours from 2025

Estonian Formula 1 driver Paul Aron's team Alpine has secured Italian fashion house Gucci as its exclusive title sponsor for the upcoming season. The partnership marks a major branding shift for the French constructor.

Estonian Formula 1 driver Paul Aron's team Alpine will take to the grid in the colours of Italian fashion giant Gucci from the new season onwards, following the announcement of an exclusive title sponsorship deal between the two brands.

The partnership represents one of the most high-profile fashion-motorsport collaborations in recent Formula 1 history, with Gucci's iconic visual identity set to feature prominently on Alpine's cars and team livery throughout the upcoming championship.

For Paul Aron, Estonia's most celebrated single-seater racing talent, the deal adds extra glamour to his debut campaign with the Alpine works team. The young Estonian has been one of the most exciting prospects to emerge from the junior categories in recent years, and his promotion to the top tier of motorsport has been closely followed back home.

Alpine, the French constructor owned by the Renault Group, has been working to raise its profile both on and off the track. Bringing aboard a globally recognised luxury brand like Gucci signals the team's ambitions to compete not just for points on the circuit, but also for visibility and prestige in the broader cultural arena.