Nutritionist who criticized Krislin Kuuskemaa's 'magic potion' gained over 4,000 new followers

A nutritionist who posted a critical video on Instagram about a drink formula dubbed a "magic potion" by Krislin Kuuskemaa gained more than four thousand new followers in just two days. The surge in attention prompted her to release a follow-up video offering advice on identifying misinformation advertised as health claims.

An Estonian nutritionist who posted a critical video on Instagram about a drink formula dubbed a "magic potion" by Krislin Kuuskemaa gained more than four thousand new followers on social media in just a few days.

The surge in attention also brought numerous messages and questions, prompting the nutritionist to create a follow-up video. In it, she provides practical advice on how to better identify and critically evaluate false information marketed with health claims.

The incident demonstrates how quickly social media attention can shift from influencers' posts to experts analyzing them. In the context of health claims, it is particularly important that people can distinguish evidence-based information from marketing.