Meta AI agent now globally available on WhatsApp Business

Meta has made its artificial intelligence agent globally available on WhatsApp Business. Companies must pay for AI agent usage through a token-based pricing model.

Meta has expanded its artificial intelligence agent to WhatsApp Business globally, enabling businesses around the world to use AI-powered interactions with their customers.

The new service operates on a token-based pricing model, meaning companies pay according to how much they use the AI agent — the more text processed, the higher the cost. This model is widespread among artificial intelligence service providers, with similar approaches used by OpenAI and Anthropic.

WhatsApp is one of the world's most widely used messaging platforms, with over two billion users. The Business version for companies allows organisations to manage customer relationships more professionally, and AI agent integration should make customer service automation significantly easier.

Meta's move brings artificial intelligence customer service to a broad range of businesses right where many customers already are — on WhatsApp. This increases competition in the AI-powered customer service solutions market, where several startups and larger software companies also operate.