Meghan Markle's luxury brand As Ever faces harsh criticism on social media

The Duchess of Sussex Meghan Markle's lifestyle brand As Ever received a scathing response on social media over its new candle and matchstick set. Users are accusing the brand of negligence and potentially using toxic materials.

The Duchess of Sussex Meghan Markle's luxury lifestyle brand As Ever is back in the firing line on social media. The brand's new candle and matchstick set, promoted through an elegant marketing campaign, has not been warmly received online — quite the opposite.

Comments circulating on social media are scathing. One user wrote pointedly: "This looks like a stoner's coffee table." Critics note that despite the high price tag, the product falls short in both aesthetics and safety.

Beyond its appearance, users have drawn attention to more serious issues — namely alleged negligence and the use of cheap and potentially toxic materials in products sold at luxury goods prices. Several fans have admitted to the disappointment the brand has caused them.

As Ever has not had an easy path for Meghan Markle. The brand has repeatedly come under public scrutiny since its inception, and the current backlash on social media adds yet another chapter to this long list of criticisms.