Amazon to Show AI-Generated Product Images in Search Results

Amazon plans to use artificial intelligence and visual search to display AI-generated product images alongside search results for users. The company says this will help users find the products they're looking for more quickly and accurately.

The US e-commerce giant Amazon is rolling out a new feature that displays AI-generated images alongside product search results. The goal is to help shoppers visually understand what products the search results contain and find the right item more quickly.

Amazon explains that the new approach combines visual search and artificial intelligence capabilities, creating a bridge between the user's query and the actual product catalogue through images. The generated images are customised according to the search term to present the user with the most relevant visual context.

The use of AI-generated images in product search is a novel step on the Amazon platform and continues the trend of major companies integrating generative artificial intelligence directly into their core user experiences. Critics, however, have raised questions about whether AI images give shoppers a realistic understanding of actual products.